Top destinations to live and buy on the Costa del Sol 2026

Choosing where to buy or invest on the Costa del Sol is key to maximising both profitability and quality of life. Below, we show you the most attractive destinations with the best prospects for 2026, based on real market data and current trends.

1. Marbella — Luxury, lifestyle and high demand

Marbella continues to lead the luxury market thanks to its international appeal, exclusive services and constant value growth. Average prices in prime areas are close to (or above) €5,000/m², with premium segments continuing to grow. This destination not only attracts high-net-worth buyers, but also investors seeking high-return holiday rental properties.

2. Fuengirola and Benalmádena — Profitability and a family-friendly lifestyle

Both Fuengirola and Benalmádena offer more affordable prices than other areas of Málaga such as Marbella. Both municipalities have high transaction turnover and constant rental demand. This results in solid returns and lower risk for investors seeking a balance between performance and stability.

3. Mijas and emerging areas — Opportunities with future potential

Mijas (especially La Cala and Mijas Costa) continues to attract strong interest due to its excellent value for money and residential appeal. These areas are ideal for those seeking quality of life by the sea with still competitive entry costs. 

4. Estepona — Balance between growth and value

Estepona has consolidated its position as one of the fastest-growing areas on the Costa del Sol. Its accessibility, upgraded infrastructure and improved price-to-value ratios make it attractive to both buyers and investors seeking capital growth potential.

In addition, its beaches, promenade and urban amenities generate strong rental demand.

Each destination on the Costa del Sol has its own profile and appeal to consider:

• Marbella: luxury and market stability.
• Fuengirola & Benalmádena: balanced profitability.
• Mijas: established lifestyle and real growth potential.
• Estepona: rapid growth and rising value.

Looking for advice to find your ideal destination on the Costa del Sol?
Our agents at GR Estates can help you choose according to your investment or lifestyle goals. Discover our available properties here and get in touch with us to take the first step towards your new investment on the Costa del Sol.

The GR Estates team - Experts in finding your home since 1996

Real estate agency in Fuengirola and the Costa del Sol.
www.gr-estates.com